About
Programs
Brand from within Second Callings
Success Stories
Programs
Podcast Blog

Founder of Second Callings, Brand From Within, & New Leaf Creative Strategies

Where Inner Healing Meets Brand Strategy

It’s my honor to guide you on a transformative journey that uniquely combines deep inner work with strategic brand development.

Where Inner Healing Meets Brand Strategy

It’s my honor to guide you on a transformative journey that uniquely combines deep inner work with strategic brand development.

Founder of Second Callings, Brand From Within, & New Leaf Creative Strategies

Where Inner Healing Meets Brand Strategy

As the only career advisor that combines inner child healing and brand strategy, I reveal your truest potential and create an authentic, visually compelling brand that your people are excited to support.

Bridging the gap between self discovery and self expression.

As the only career advisor that combines inner child healing and brand strategy, I reveal your truest potential and create an authentic, visually compelling brand that your people are excited to support.

Why do we make it so
hard to do what we
love? Instead of
another "how to
succeed" guide, let's
talk about why we get
in our own way.

Why do we make it so
hard to do what we
love? Instead of
another "how to
succeed" guide, let's
talk about why we get
in our own way.

Breakthrough your self-sabotage to find your authentic expression. 

For the last 20 years, I've been helping people:

  • Connect who you are with what the world needs.
  • Express themselves through a brand people are excited to support.
  • Heal your timeline and connect the dots to your life experiences.

When you get to the root cause of self sabotage, you can:

Get clarity of what you really want to do and finally turn your ideas into action.
Stop feeling like you are working hard but not making any real progress
The ability to express your truth and know your value

I can help you:

Translate your inner world into compelling outward expression
Connect who you are with what the world needs
Express yourself through a brand your people are excited to support
Heal your timeline and connect the dots
Return to youthfullness and play

As a Second Calling Specialist, I guide
GenX’ers who want to have their great encore - experience true prosperity, and live a life of no regrets.

As a Second Calling Specialist, I guide
GenX’ers who want to have their great encore - experience true prosperity, and live a life of no regrets.

Let’s have a virtual coffee

Let’s have a virtual coffee

In 2024, I uncovered my truth. I saw my past clearly, honored my courage to face the hidden, and finally gave myself what I’d always longed for—the permission to play.

This year marks a time of completion and consistent creativity. I’ve turned my practice into play, released the resistance I once held, and connected deeply with my inner voice. Now, I guide GenX’ers to discover their heart’s desire, live their Great Encore and a life of no regrets. Purpose and prosperity are possible at any age.

Through Brand From Within, I stand as a force of clarity and confidence, guiding my clients to with innovative ideas and truths that need both a seasoned strategist and a passionate guide.

In 2024, I uncovered my truth. I saw my past clearly, honored my courage to face the hidden, and finally gave myself what I’d always longed for—the permission to play.

This year marks a time of completion and consistent creativity. I’ve turned my practice into play, released the resistance I once held, and connected deeply with my inner voice. Now, I guide GenX’ers to discover their heart’s desire, live their Great Encore and a life of no regrets. Purpose and prosperity are possible at any age.

Through Brand From Within, I stand as a force of clarity and confidence, guiding my clients to with innovative ideas and truths that need both a seasoned strategist and a passionate guide.

the return to

PLAY & YOUTHFULNESS

the return to

PLAY & YOUTHFULNESS

Second Callings

Second Callings

 

Since my teenage years, I’ve been fascinated by how people find their calling. My father’s passing in his 40s made me realize that life is too short to die with your dreams still inside you.

This realization set me on a path to find my own calling, and in the process, I’ve created a pathway for others through all my entrepreneurial endeavors. With each iteration of this journey, I’ve unearthed new layers of fragility and resilience, and now, through Second Callings, I’m helping others do the same.

Since my teenage years, I’ve been fascinated by how people find their calling. My father’s passing in his 40s made me realize that life is too short to die with your dreams still inside you.

This realization set me on a path to find my own calling, and in the process, I’ve created a pathway for others through all my entrepreneurial endeavors. With each iteration of this journey, I’ve unearthed new layers of fragility and resilience, and now, through Second Callings, I’m helping others do the same.

Founder of Second Callings, a culmination of my journey to integrate all parts of myself and my experiences—from business to the personal. Here, I combine inner child healing, embodiment practices, and brand creation to help you reinvent yourself in your next act—creatively and authentically.

Founder of Second Callings, a culmination of my journey to integrate all parts of myself and my experiences—from business to the personal. Here, I combine inner child healing, embodiment practices, and brand creation to help you reinvent yourself in your next act—creatively and authentically.

connecting the dots to

UNCOVER MY CALLING

connecting the dots to

UNCOVER MY CALLING

Brand From Within

CORE VALUES & VOICE

finding my

When I had to market myself for the first time, I found myself questioning my identity and the values that shaped who I was.

That exploration led me to understand the importance of personal values in business. I coined the term "Living Brand" and pioneered personal branding as a pathway for values-driven, authentic businesses.

My work primarily focused on the LOHAS market—a then $500 million industry, now a $40 billion one. After a decade working within this industry, I shifted my focus to entrepreneurs like myself, creating the Brand From Within Framework.

In recent years, I’ve delved deeper into personal transformation, combining strategy with energetics, because how we show up is as much about our energy and mindset as it is about our strategy.

When I had to market myself for the first time, I found myself questioning my identity and the values that shaped who I was.

That exploration led me to understand the importance of personal values in business. I coined the term "Living Brand" and pioneered personal branding as a pathway for values-driven, authentic businesses.

My work primarily focused on the LOHAS market—a then $500 million industry, now a $40 billion one. After a decade working within this industry, I shifted my focus to entrepreneurs like myself, creating the Brand From Within Framework.

In recent years, I’ve delved deeper into personal transformation, combining strategy with energetics, because how we show up is as much about our energy and mindset as it is about our strategy.

Founder of Brand From Within, an advisory and mentoring business that helps entrepreneurs with novel ideas create brands that inspire conviction and trust.

Founder of Brand From Within, an advisory and mentoring business that helps entrepreneurs with novel ideas create brands that inspire conviction and trust.

New Leaf Creative Strategies

In 2005, I ventured into entrepreneurship, combining my expertise in strategy consulting and brand management. I grew weary of working on soulless projects and decided to use my skills to help social entrepreneurs launch purpose-driven companies.

New Leaf Creative Strategies was one of the first agencies to embrace integrated marketing communications and a virtual setup. My mission to provide meaningful work to creative freelancers and help more “for good companies.”

Founder of New Leaf Creative Strategies, a branding agency dedicated to building honest, authentic brands people are excited to support.

entering

SOCIAL ENTREPRENEURSHIP

New Leaf Creative Strategies

In 2005, I ventured into entrepreneurship, combining my expertise in strategy consulting and brand management. I grew weary of working on soulless projects and decided to use my skills to help social entrepreneurs launch purpose-driven companies.

New Leaf Creative Strategies was one of the first agencies to embrace integrated marketing communications and a virtual setup. My mission to provide meaningful work to creative freelancers and help more “for good companies.”

Founder of New Leaf Creative Strategies, a branding agency dedicated to building honest, authentic brands people are excited to support.

entering

SOCIAL ENTREPRENEURSHIP

1991 - 2005

1991 - 2005

After business school, I sought to understand how companies work by taking on various consulting positions in management—ranging from strategy to economics. My focus was on market research and strategic planning, and I enjoyed seeing those strategies come to life through creative implementations with marketing agencies.

After business school, I sought to understand how companies work by taking on various consulting positions in management—ranging from strategy to economics. My focus was on market research and strategic planning, and I enjoyed seeing those strategies come to life through creative implementations with marketing agencies.