Through our branding process, we changed the name from Fearless Singer Academy to Instant Rockstar System. Teens want instant gratification, they want to be rockstars, and they like systems not academies.
We took Adams passion for personal development and performing to brand his products and coaching programs as the Rockstar Mentality.
We got them engaged by address their concerns and then educated them on what the internal game of becoming a rockstar was much more important than the external mechanics of being a good singer.